BARRO
Creative Direction, Branding, Web
Objective: Create a Brand + Website which can reflect playfulness with a touch of sobriety including a “universal” language for all the community members. BARRO is a ceramics workshop, cafe and store open to all ages and genders, it’s owner’s dream is providing a space for everyone thanks to the sliding scale options available. In one year, this business has shown not only significant profits, but also a deep affection from all community members. This work is still in progress.
Photography by @nazaquiros, collaborators and BARRO members
The logo was crafted using local high quality clay, chosen for their durability and aesthetic appeal. Each piece was molded by hand, ensuring a personal touch and an authentic representation of the brand's identity. The craftsmanship involved requires precision and an understanding of form and texture, which played a pivotal role in the final design.
The intention of the handcrafted logo is about showing more than a brand element. We wanted a symbol, an emblem that encourages to handcrafting our lifestyles, a unique piece that becomes richer with time while trayectory does it’s own thing.
BARRO
(WORK IN PROGRESS)
(WORK IN PROGRESS)